• People preferred measured amounts of coffee for easy preparation.

  • If not in sachets most preferred glass bottles.

  • Concerns on the grip of the glass as well as fragility were mentioned.

  • Almost everyone has medium to XL size packaging.

  • Tightness of the container is an issue, as coffee powder oxidizes and becomes hard and clumps up.



  • People preferred measured amounts of coffee for easy preparation.

  • If not in sachets most preferred glass bottles.

  • Concerns on the grip of the glass as well as fragility were mentioned.

  • Almost everyone has medium to XL size packaging.

  • Tightness of the container is an issue, as coffee powder oxidizes and becomes hard and clumps up.



  • People preferred measured amounts of coffee for easy preparation.

  • If not in sachets most preferred glass bottles.

  • Concerns on the grip of the glass as well as fragility were mentioned.

  • Almost everyone has medium to XL size packaging.

  • Tightness of the container is an issue, as coffee powder oxidizes and becomes hard and clumps up.

Research

Research

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

MoodBoard

Ideation

Ideation

Concepts

Concept

Concept

Selected Concept

Selected Concept

Final Product

Final Product

Let's get in touch

Let's get in touch

+91 6366075683

+91 6366075683

Twist to brew

Twist to brew

One Twist Instant coffee

One Twist Instant coffee

The brief

The brief


The objective of this project is to design FMCG packaging that effectively communicates brand identity, attracts consumers, and ensures safety and convenience. The design will align with brand values while considering shelf presence, functionality, and sustainability.


The objective of this project is to design FMCG packaging that effectively communicates brand identity, attracts consumers, and ensures safety and convenience. The design will align with brand values while considering shelf presence, functionality, and sustainability.